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AMAZON
Sony Bravia 195 cm (77 inches) XR Series 4K Ultra HD Smart OLED Google TV XR-77A80L (Black)
₹253,500
₹699,900
64% OFF
All-Time Low
12-Month Low
Updated 3rd Feb 2026, 04:37 PM
Buy Now
Price Analysis & Buying Guide
77 / 100
Great Deal
Confidence: 88%
Avg Discount
28/28
Recent Discount
0/22
Historical Pos.
18.8/20
Low Proximity
20/20
Trend Bonus
10/10
Avg Price
₹428,437
All-Time Low
₹253,500
All-Time High
₹522,490
vs MRP
↓63.8%
Price Benchmarks
Lowest Ever
₹253,500
25th Jan 2026
Highest Ever
₹522,490
15th Sep 2023
Average Price
₹426,355
84 data points
12-Month Low
₹253,500
25th Jan 2026
As per price history, Sony Bravia 195 cm (77 inches) XR Series 4K Ultra HD Smart OLED Google TV XR-77A80L (Black)'s lowest price is ₹253,500. The average price is ₹428,437. Highest ever price is ₹522,490. Along with deals, coupons & discounts, you can get it at ₹253,500. Read our Pricing Disclosure
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Product Details
| Product Code | B0C1HBTQRL |
|---|---|
| Market Place | amazon.in |
| Store | Amazon |
| Brand | Sony |
| Rating | 4.7 (57 ratings) |
| Category | Smart Televisions |
| Manufacturer | Sony India Private Limited, Sony India Private Limited, A-18, Mohan Co-operative Industrial Estate, Mathura Road, New Delhi 110044, India , Customer Care: 080 6500 6500, Email: Sonyindia.care@ap.sony.com, Visit sonyindia.co.in for product recycling |
| Model Number | XR-77A80L |
| Model Number | XR-77A80L |
| Model Name | XR-77A80L |
| Size | 77 inches |
| Dimensions | 5.4D x 172.2W x 99.8H Centimeters |
| Country of Origin | India |
Frequently Asked Questions
What is the lowest price ever for Sony Bravia 195 cm 77 inches XR Series 4K Ultra HD Smart OLED Google TV XR-77A80L Black?
▶
The all-time lowest price for Sony Bravia 195 cm 77 inches XR Series 4K Ultra HD Smart OLED Google TV XR-77A80L Black was ₹253,500 recorded on 25th Jan 2026. The current price matches or is below the all-time low!
What was the highest price for this product?
▶
The highest recorded price for Sony Bravia 195 cm 77 inches XR Series 4K Ultra HD Smart OLED Google TV XR-77A80L Black was ₹522,490 on 15th Sep 2023. Right now you save 51.5% compared to the peak price.
What is the average selling price?
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Based on 84 data points, the average price of Sony Bravia 195 cm 77 inches XR Series 4K Ultra HD Smart OLED Google TV XR-77A80L Black is ₹426,355. The current price is 40.5% below average — a good indicator for buying.
Is the price going up or down?
▶
The current price trend for Sony Bravia 195 cm 77 inches XR Series 4K Ultra HD Smart OLED Google TV XR-77A80L Black is Falling. Prices have been decreasing recently, which means you may get an even better deal soon, or the current price could already be a good opportunity. It has been 239 days since the last recorded low price.
Is this the cheapest it has ever been?
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Yes! According to our price tracking data, the current price of Sony Bravia 195 cm 77 inches XR Series 4K Ultra HD Smart OLED Google TV XR-77A80L Black matches or is at its all-time lowest price. This is a rare opportunity — we strongly recommend buying now if you've been considering this product.
How does the current price compare to the average?
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The current price is 40.8% below the average price. This is a significant discount compared to what this product usually sells for. A great time to consider purchasing.
How much discount is available from MRP?
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You're currently saving 63.8% off the MRP (Maximum Retail Price). That's a massive discount! This is well below the listed retail price.
Should I buy this product now?
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Great time to buy! This product scores 77/100 (Grade A) — priced well below its historical average. Our algorithm considers average discount, recent price movement, historical position, proximity to all-time low, and price trend to arrive at this score. Price trend is currently falling. Currently 40.8% below average price.
What does the Deal Score mean?
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The Deal Score is a composite rating from 0 to 100 calculated by our algorithm. It considers five factors: Average Discount (how far below the long-term average), Recent Discount (short-term price performance), Historical Position (where the price sits in its all-time range), Low Proximity (closeness to the all-time low), and Trend Bonus (whether prices are falling). Grades are: S (90-100, Exceptional), A (75-89, Great), B (60-74, Good), C (45-59, Fair), D (30-44, Below Average), F (0-29, Not a Deal). This product currently has a score of 77 with 88% confidence.
Where can I buy this product?
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Sony Bravia 195 cm 77 inches XR Series 4K Ultra HD Smart OLED Google TV XR-77A80L Black is available on Amazon (amazon.in). Click the Buy Now button above to visit the product page directly. We recommend checking for available coupons and bank offers on the store page for additional savings.